o Every 10 days a healthy baby dies in West Virginia because of unsafe sleep practices - the good news is that these deaths can be prevented with consistent messaging and family- centered education. o There are two parts of the module, which can be reviewed incrementally. o Part 1 is an Overview of Sleep Related Infant Deaths and will cover the latest research and recommendations on infant safe sleep from the American Academy of Pediatrics, the impact of risk factors such as maternal smoking, and recent findings about the impact of social norms and social networks on the acceptance of safe sleep practices. Dr. Rachel Moon, Chair of the American Academy of Pediatrics' Task Force on SIDS, and and SIDS researcher at the University of Virginia will present this section. Dr. Moon is the Harrison Distinguished Teaching Professor of Pediatrics and the Division Chief of General Pediatrics at the University of Virginia and is former associate editor for the journal Pediatrics. o Dr. Suzanne Bronheim will present Part II of the module which will cover the Campaign with Conversations Approach, a family centered model, which Integrates promotion of safe sleep and issues such as breastfeeding. Participants will learn how to shift from “telling recommendations” to becoming an information resource and partner in problem-solving with families. o Dr. Bronheim is an Adjunct Associate Research Professor in the Department of Pediatrics within the Georgetown University Center for Child and Human Development. She was the Technical Assistance Director for the National Action Partnership to Promote Safe Sleep and was lead author on the Building on Campaigns with Conversations modules. o Two brief vignettes will be presented to highlight the concepts of the conversations approach. Lee Ann Romeo, a registered nurse and childbirth educator at United Hospital Center, and Beverly Kitchen, a registered nurse and Reginal Care Coordinator with Right From The Start present the vignettes. o We would like to thank our sponsors, TEAM for West Virginia Children and CAMC Health Education Research Institute, and our funding partners: the Claude Worthington Benedum Foundation, the WV Department of Health and Human Resources, and the WV Perinatal Partnership for their support in developing the module.

It is the policy of the CAMC Health Education and Research Institute that any faculty (speaker) who makes a presentation at a program designated for AMA Physician’s Recognition Award (PRA) Category I or II must disclose any financial interest or other relationship; (i.e. spouses/partners, grants, research support, consultant, honoraria) that faculty member has with the manufacturer(s) of any commercial product(s) that may be disclosed in the educational presentation. Program Planning Committee Members must also disclose any financial interest or relationship with commercial industry that may influence their participation in this conference. Faculty relationships with industry, if any, will be made available on-site and disclosure made from the podium to the participants